HOW TO SELF-PUBLISH

YOUR OWN BOOKS

MANUALS, REPORTS,

OR NEWSLETTERS

Today, more than ever before, is the age of information. Twenty-four hours a day,  seven days a week, there continues to be an incredible demand for information throughout  America and the world. There is an astronomical demand for information-packed books,  manuals, reports and newsletters of almost every imaginable kind.
   

It's really much easier than you might have ever guessed to start filling your bank  account with cash from information you possess. People crave information that appeals to  their basic needs and will somehow educate or enlighten them. Simply by putting your  own specialized information into books, manuals, reports or newsletters, you can start 
putting a hefty price on information you have no doubt been giving away.
 
 

FIND YOUR MARKET--
THEN WRITE YOUR MATERIAL
   

Anyone who can communicate an idea to another person, should be able to get  their same message across on a written page. If you are either an expert on some subject,  or are interested enough to obtain the information needed for a project, you have what it  takes to go from having an idea, to self-publishing your own material in whatever format it  develops into.

There are hundreds of publications filled with ads by people just like yourself, who  discovered they could make a lot of money writing and publishing their own work. 
Looking through opportunity magazines, or other publications that cover the field you are  interested in, is a good place to start looking for ideas.

Review all the advertisements in the magazines you have chosen to see what  popular topics and subjects are being written about in books, manuals, reports and  newsletters. Then ask yourself if you can come up with a better way, or have equally  interesting information you can present from a different angle, or with a different twist that  would also be of interest to the readers in that market. If the answer is "yes," then you can  enter that market and also make some incredible money! 

CASH IN ON YOUR CREATIVITY AND EXPERTISE

Be creative in developing your material. Perhaps you are aware of some techniques  that allow people to accomplish their goals faster in a certain field. Maybe you can think of  a better way to cash in on some current fad. The bottom line is that people are hungry for 
information and ideas, and you can become the writer or self-publisher of information  people want to buy.

People are eager to buy information that can help them improve their lives:

1)  Financially; 2) Physically; and 3) Emotionally.

If you can fill any of those needs with  information that can be put onto a written page, there are millions of people waiting to  hand over their cash to get it.

KNOWING HOW TO PACKAGE YOUR INFORMATION
CAN EARN YOU A FORTUNE!

After you have written your material, you will have to decide on how you will  package the information to make it salable. Depending on your market, some packaging  will sell better than others. For example, you can print your information in a series of  publications, print it in a book, manual, report or newsletter, put it on cassette tapes, or  present it at seminars. You can focus on one area, or utilize many areas.

One thing is certain, people are paying billions of dollars to obtain well-packaged  information! There are books that sell for up to $100 and more, with manuals coming in a  close second. There are reports that consist of 10-12 pages selling for up to $10 or more,  while some seminars can cost as much a $15,000 for a single weekend. It may sound  incredible to the average person, but people are willing to pay top dollar for information. 

However, the "packaging" must be perceived as being worth the price you are asking. But before you decide on how to package your information, you must first  consider who your primary audience is, and cater to those people in everything you do.

FOCUS ON SUBJECT MATERIAL THAT IS SALABLE

Information for your subject matter can be found in various places. For the very  best results, start with your own field or expertise and turn it into a book, manual, report  or newsletter.

Focus on providing your targeted market with simple, understandable, and helpful  information.  It must overwhelmingly appeal to your customer's wants and desires.

Never forget that this is the age of specialized information. People are completely  willing to spend their money for tens of thousands of different forms of information,  provided it is useful to them. Your job is to either find a need and fill it, or create the need  and supply it.

One of the best ways to get started is to sit down with some paper and write down  every subject you have some degree of knowledge about. Your list of subjects doesn't  have to be in any particular order. Don't force it. When ideas for headings no longer come  easy, stop and start up again at a later time. When you feel comfortable that you have 
covered most of the areas you know, start picking out the topics that interest you the  most. Then you can start researching more material for your writing projects.

FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS

Many new writers fail to understand that if they expect any hope for business  survival, let alone success, they must come to realize early on that a big part of their job is  to arouse the emotions and desires of their customers. Your product, whether a book,  manual, report or newsletter, must be portrayed as being jam-packed with self-interest 
benefits.

Millions of dollars in failed business ventures are wasted every year simply because  entrepreneurs fail to understand that what they have to say is not necessarily what  customers want to hear. You should never forget this valuable lesson. It can make you  rich!

YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES

Emotions are what move people to buy anything. Therefore, the job of your  product and advertisement vehicle is to move your prospect to buy. You have to stir  enough emotions, not only to cause desire, but the rationalization that provides an excuse  based on logic.

Even after a prospect makes a commitment to buy your book. etc., they may think  they have acted logically. None of your customers will ever admit that emotions had  anything to do with their purchase. What you must always be aware of, however, is that  logic probably had little to do with a buyer's decision. That is because human actions are 
often caused by instincts and compulsions that most buyers are unaware of.

As you write your material for publication in any form, or as you develop an ad or  other sales package, always think in terms of how a particular benefit will stir a reader's  emotions and desires. Try to understand how your product might be perceived by readers 
by focusing on your own feelings.

ADVERTISING IS VITAL TO THE SUCCESS OF YOUR SELF-PUBLISHING  VENTURE

The success of your advertising will ultimately depend on the salability of your  book, manual, report, newsletter, etc. Good advertising will make a good book sell better,  but it cannot transform a poor book into being successful.

Advertising is vital to any business venture because:

1) It allows a business to deliver their message repeatedly 
    and reinforce it in the minds of targeted consumers.
2) It allows a business to reach hundreds of thousands of potential 
    customers at a relatively low cost compared to individual sales calls.
3) It allows a business to target their market and test their product.
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and advantages can be established.

BASIC ADVERTISING RULES

Effective marketing is a vast field. It includes using marketing tools such as: direct  mail; space and classified ads; signs; radio and TV commercials; business involvement, and  more. In fact, the approach you can take and the methods  you use are only limited by 
your imagination and resources. There are basic rules that do not change, however. They  are as follows:

Rule No. 1 - You must get a prospect's ATTENTION.
         (Your headline is the most important part of  an advertisement.)
Rule No. 2 - You must create reader INTEREST.
        (Your ad should be built around an idea that offers value.)
Rule No. 3 - You must arouse the reader's DESIRE.
         (By focusing on all the benefits they will receive.)
Rule No. 4 - Your ad must move them to ACT.
         (Tell your readers exactly what it is you want them to do.)

In order to avoid making careless advertising decisions that can cost you money, it  is important that you understand and participate in your own strategies. That means  getting involved and researching what strategy will produce sound advertising.

It is essential that you have a plan before you take action on developing and  advertising strategy. Your plan must be based on an objective analysis that has resulted  from your knowledge and research.

It doesn't matter what your background is, you can learn to master the type of mail  order advertising that is needed to launch a self-publishing business.

Through research and careful planning you can become familiar with the writing  skills you will need to create effective adds. Obtain all the information you can from the  masters in the business. Read and study every book, manual, report, newsletter, ad, article,  and publication you can get your hands on that will help you in developing your own 
successful strategies and techniques. Then bring all of that knowledge together to obtain  winning results.

10 MONEY-MAKING REASONS WHY

SELF-PUBLISHING IS THE BEST CHOICE

You become a "self-publisher" by taking your material (book, manual, report,  newsletter, etc.) and by-passing all the middlemen. You by-pass the middlemen by going  directly to a printer and handling all the marketing and distribution of the product yourself.

As a self-publisher you invest your talent, time, energy and money. The benefits  you receive are complete control over your product and all the profits!

Here is a condensed version of 10 good reasons why you should self-publish:

1) Self publishing maybe the only way to get published. With 
    thousands upon thousands of manuscripts, etc. being sent to 
    publishers continually, you may not be able to get anyone to even 
    look at your idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the profits from your sales. 
    Why accept 4%-6% in royalties from a publishing company when 
    you can have it all!
3) You have absolute marketing and editing control when you self- 
    publish. According to Writer's Digest poll, 60% of the big 
    publishing firms do the final editing; 23% select the final title; 20% 
    will not even consult an author on the cover design, and 37% do not 
    involve authors in promoting their own material.
4) Major publishers may receive up to several hundred manuscripts a 
    week.  Unless the have already published your work, the odds they 
    will even look at your material aren't very high.
5) When you self-publish you are in control every step of the way. By 
    depending on another publisher to make things happen for you, 
    you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see the 
    complete marketing picture from a publisher's point of view.
7) Even if a publisher did accept your work, it would take anaverage of 18 more months before the first copy reached the market place. 
    Self-publishing will save you valuable time. Especially if you  can't
    afford to miss a market that can quickly pass by.
8) Waiting for a letter from a publisher that never comes can be 
     frustrating and embarrassing. Self-publishing eliminates the 
     waiting and wondering.
9) When you self-publish and get more directly involved in marketing
     you will obtain a more total business picture.
10) As a self-publisher you will receive more business tax advantages.