Secrets Of Successful
Authors
When the writing bug hits
you, get out your pencil, typewriter,
word processor or tape
recorder and go to work.
Personal wants and desires,
such as "How to Make Money" can put
you on the road to success
in the writing field. there are five
main emotional appeals
for selling this kind of publication:
Money, Self Preservation,
Family, Romance, Recognition. These
appeals can all be built
into your writings.
It pays to make up a good
advertising schedule several months in
advance and when you do
hit the pages with your ads, be sure
they "Drip" with enthusiasm!
The title is of the greatest
importance. It alone can determine
the sales volume to a large
degree. Price your report so that
you can come out with a
good profit. You will want to make
tests to see if your publication
will bring in the required
price before going into
full scale advertising.
Most people are dreamers
not "do'ers". It is only a short step
to be a do'er... Just do
it!
Sometimes it is better
to write a strong ad before you write the
report, then make the report
live up to your ad. Make your ads
friendly.
Write about a special
subject in a unique way: Strive to write
in such a way that you
will get repeat orders or will receive
orders from the same customers
for your other books and
products. Have a
follow-up program ready to go.
Ship your orders without
delay. Don't hold them up for checks
to clear. It will
do you much more damage than getting a few
bad checks. Offer
a free bonus for "buying today".
Get quality printing for
use with all your paper needs
(letterheads, envelopes,
circulars, sales letters, return
envelopes, order forms,
etc.)
You can set up a distributor
program, sell your publications
direct to the consumer,
or use both methods.
It's a good idea to give
your other publications a boost within
the pages of your other
reports and books, but don't brag about
your accomplishments or
try to sell all your own products in the
body of your publication.
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