Selfpublish
Home-Made Booklets and
Make Money in Your Sparetime!
Self-publishing home-made
booklets and/or manuals is probably
the easiest way to break
into your own small home business. Even
if you do not have training
as a writer, you still can research
information on an interesting
subject and report its statistics.
Have you been afraid to
self-publish because you thought you had
to send drafts to publishers
for acceptance? There is nothing
further from the truth.
You can self-publish just by typing your
book or manual and having
a competent typesetter place it in
camera-ready format for
you. (One typesetter we highly recommend
is Much more Marketing,
PO Box 50027, Reno NV 89513.) Or, do it
yourself and save a lot
of money! This is the 1990's - the age
of computers. We don't
have to have a minimum of 10,000 books
printed and hire an agent
to sell them for us anymore. In fact -
the computer has made publishing
affordable and easy for
everyone!
Once the book or manual
is ready for printing, ask your
typesetter to print out
10 or 15 copies on their laser
printer.You'll probably
have to pay extra for the copies, but
it's cheaper in the long
run. If you want 50 or 100 copies, take
the master the typesetter
sends you and have them printed at the
local copy shop.
A competent mail order
printer will print them for you when you
need 250 or more done;
but keep in mind that the more you order,
the more money you'll save.
But once several copies are made and
bound, you can begin marketing
them. Advertise the book or
manual in the 100's of
mail order publications (if your book
appeals to the mail order
folk) or other publications geared
toward the target market
you are attempting to sell to. (In
other words, don't sell
a book about collecting dolls in Sports
Illustrated.) Send sample
copies to publishers who offer reviews
and write-ups to take advantage
of free advertising. You could
even send a free sample
to the publisher of a well-known tabloid
and ask for a plug if they
enjoyed the book.
Or perhaps you may want
to try selling the book locally by
taking it to flea markets
or placing copies in convenient
stores. Most mom-and-pop
operations will allow you to place your
book in their store for
40% to 50% of the cover price. This way,
copies that don't sell
won't cost you anything. All you have to
do is check up on them
once or twice per week and make sure they
are easy to find on the
rack to attract the eye of the potential
customer. And if your booklet
is filled with recipes or local
folklore - local businesses
will be thrilled to promote and
carry your book on their
shelves. Local people love to read
books about their community
and keep them as collectors items.
By marketing your own
product - orders will come directly to you
or be controlled by you.
If you sell through the mail, you
simply mail a copy of your
book or manual with a cover letter
thanking the customer for
their order. Believe it or not - It's
that simple! And best of
all - you keep all the profits which is
better than sharing the
money with another publisher who
dropships for you.
Yes, there will be some
costs involved in advertising, printing
and mailing to promote
your self-published book or manual; but
do you know the costs involved
in sending drafts out to
publishers for acceptance?
Believe me, it runs into the
$1,000's! And big companies
who will publish your book for you
start out with costs of
$10,000 or more without the guarantee
that you will even make
one sell!
One of the easiest types
of books to publish and sell through
the mail are 5x8" booklets.
To get a sample of one of mail
order's most popular 5x8"
publications, send $2 to Graphico
Publishing, PO Box 488,
Bluff City TN 37618 and request a sample
copy of "The Grape-Vine
Journal". Examine how it is put together
and how it is printed.
If you really want to
save money and put your own books
together, simply have them
printed and shipped to you. Then, you
will collate the pages
in the proper sequence, staple them in
the middle (called saddle
stitching), fold in half and you're
done. The only office tool
you need to invest in is a long-armed
stapler. One can be purchased
at your local office supply store
or through Quill or Viking
(two main mail order office supply
companies.) The current
price is around $40. A printer, Kem's
Graphics, 549 Friendship
Rd, Seneca SC 29678 specializes in
low-cost printing of booklets
but if you want to
do-it-all-yourself, any
good mailorder printer will print them
and ship back to you. All
you pay for is the 2-sided printing
price.
Plan your next book, manual
or other publication and enjoy the
benefits of keeping all
the proceeds. It's really a fantastic
way to make some extra
money while still keeping your job and
your steady income.
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